赤城しぐれ
一般の消費者からアイデアを集める手法「クラウドソーシング（Crowdsourcing)」はWeb2.0的な手法として注目されているが、Kraft Foodsはオーストリアの人気の食べ物Vegemiteの新商品のブランド名を募集したところ、48000人が答え、その結果、Vegemiteとは全く関係のない「iSnack 2.0」という名前に決まってしまい、名前を変えないと6ヶ月以内に店頭の棚から消えてしまうのではと言われている。
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Ad Innovator: クラウドソーシングの悲劇

m9（＾Д＾）ﾌﾟｷﾞｬｰ

(via semi)

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(via otsune) 2009-09-30 (via gkojay) (via vmconverter)
Reblogged 8 months ago from vmconverter (originally from semi)
72 notes
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    オージーってほんとにベジマイト好きなんだな……。
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    商標で揉めそうな名前だなあ。
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